GUIZIO x LE SSERAFIM: The Collab That Just Took Over Soho

Courtesy of GUIZIO x LE SSERAFIM

Labor Day weekend usually signals the last stretch of rooftop parties and beach getaways, but this year, downtown Manhattan stole the spotlight. On September 1, cult womenswear label GUIZIO unveiled its first-ever collaboration with LE SSERAFIM, the K-pop group whose rise has been as fearless as their name suggests.

To mark the drop, Kim Chaewon, Sakura, Huh Yunjin, Kazuha, and Hong Eunchae stopped by GUIZIO’s Soho flagship. Dressed head-to-toe in pieces from the new capsule, the group turned the store appearance into a moment that blurred the line between fan event and fashion editorial. It wasn’t a red carpet or a concert stage, but the crowd outside Greene Street made it feel like both.

The GUIZIO x LE SSERAFIM collection is small but deliberate—a lineup of wardrobe staples with playful twists. There are graphic and bedazzled tees that nod to pop culture energy, oversized hoodies that double as off-duty uniforms, a slouchy-soft cardigan, foldover pants, and a few accessories designed to tap into fandom culture, like knee-high socks and a plush bear charm. Prices start at $28 and peak under $200, which means the pieces are accessible without losing their collectability.

What makes the drop stand out is the balance it strikes. GUIZIO has built its reputation on subversive sensuality and New York cool, a brand worn by everyone from Olivia Rodrigo to the Hadids. LE SSERAFIM, on the other hand, has become known for stage presence that feels bold, unshakable, and global. Together, they’ve created a capsule that feels true to both identities—minimal but expressive, wearable but with edge. It doesn’t scream collaboration; it simply works.

Designer Danielle Guizio has described the project as “surreal,” but also deeply intentional. For her, teaming up with LE SSERAFIM wasn’t about slapping a logo on merch. It was about building a capsule that captured a moment in youth culture where music and fashion are inseparable. “We poured so much heart and intention into every piece,” she said, “and we’re beyond excited for the world to see it.”

The timing couldn’t be sharper. LE SSERAFIM kicks off the North American leg of their world tour just as the collection hits stores, giving fans a chance to mirror their idols’ looks in real time. In an era where fashion drops can feel fleeting, this one lands differently: it has both cultural weight and staying power.

Courtesy of GUIZIO

SHOP THE COLLECTION

Standout pieces include graphic and bedazzled tees, oversized hoodies, a slouchy-soft cardigan, foldover pants, and accessories like knee-high socks and a plush bear charm. Prices range from $28 to $198, making the collection as accessible as it is collectible.

The GUIZIO x LE SSERAFIM collection is available now online and at GUIZIO’s flagship store in Soho. Judging by the frenzy on launch day, it won’t stay on shelves for long.