This Adidas and Audi Formula 1 Partnership is HUGE

Courtesy of Audi x Adidas

It’s not every day that two powerhouses in their own lanes decide to join forces, but when they do, it’s something you want to keep an eye on. Enter adidas and the future Audi Formula 1 Team, who just dropped the news that they’re teaming up for a multi-year partnership that’s already revving up excitement in the world of motorsports and fashion alike.

Starting with the 2026 season, adidas will be the official apparel partner of the Audi F1 Team, bringing their signature mix of performance tech and sleek design to the track. But this isn’t just about outfitting drivers, it’s about outfitting the whole squad. From mechanics and engineers to support staff, the collaboration is focused on gear that’s practical, cutting-edge, and made to handle the high-pressure environment of Formula 1. And for fans? There’s even more good news. The adidas x Audi collection, packed with apparel, footwear, and accessories, will launch globally well before the season kicks off, letting everyone show their team pride from day one.

What makes this partnership even more exciting is how it’s rooted in shared values. Both brands are pioneers in their industries, and together they’re setting out to redefine what sportswear in motorsport can look and feel like.

“This partnership brings together two iconic brands, the four rings and the three stripes, on a global stage,”

said Jonathan Wheatley, Team Principal of the Audi F1 Team.

“It’s about performance, yes, but also about style and culture both on and off the track.”

The collaboration aims to push boundaries, with designs reflecting Audi’s precision and bold aesthetic, and adidas’s expertise in athletic innovation. Whether it’s an ultra-functional jacket for chilly pit stops or a pair of high-performance sneakers built to withstand intense action, this collection promises to be as smart as it is stylish.

Fans will also get a chance to engage with the team in fresh ways, with activations and events that bring the thrill of racing, and the cool factor of motorsport fashion, to life.

So if you’re someone who loves fast cars, sleek gear, and the idea of a collab that’s as forward-thinking as it is fashion-forward, this is definitely one to watch. The track is calling, and it looks like adidas and Audi are ready to answer in style. Stay tuned.