King Kylie Isn’t Messing Around, Releasing New Music & New Makeup
- Crazy Staff
- Oct 14
- 2 min read
Updated: Oct 15
A decade in, Kylie Jenner’s empire is getting a bold reboot.
Instagram/ @kyliejenner
Quick Take:
Kylie Jenner marks 10 years of Kylie Cosmetics with a limited-edition King Kylie Collection dropping October 18.
The release revisits her 2015 era with a modern twist — from lip kits to license-plate eyeshadows.
Oh, and she’s also dropping a new song to go with it. Because why stop at beauty?
Kylie Jenner is officially in her comeback era — and she’s calling it King Kylie.
To celebrate the 10-year anniversary of her beauty brand, Kylie Cosmetics is launching the King Kylie Collection, a throwback-meets-future drop inspired by the looks, colors, and attitude that started it all. The packaging nods to early-2010s Kylie — think chrome, bold fonts, and that unmistakable California energy — while the products reimagine her signature Matte Lip Kits, fan-favorite glosses, and a brand-new eyeshadow palette shaped like a California license plate.
Instagram/ @kyliejenner
“I’ve loved makeup for as long as I can remember,” Jenner said. “It’s amazing to look back at where it all started and how much the brand — and I — have evolved.”
In true Kylie fashion, the announcement came with a full-blown cinematic moment. Her short film, Glosses Part 2: King Kylie Returns, plays like a superhero origin story — complete with sirens, headlines, and a cameo from Kris Jenner pulling up in a car tagged with that famous King Kylie plate.
Terror Jr & King Kylie - Fourth Strike
And because she never does one thing at a time, Kylie is also stepping into music — teasing a new track featured in the campaign video. It’s sultry, unexpected, and exactly the kind of power move that reminds everyone: King Kylie is back, and she’s still running the game.