Decoy Makes Its Emmy Debut With A Toast to TV’s Biggest Night
- Crazy Staff
- Sep 19
- 2 min read
Updated: Oct 7
The Official Wine Partner of the Emmys brought elevated-yet-approachable vibes to Hollywood’s biggest night.
Courtesy of Decoy
Quick Take
Decoy debuted as the Official Wine Pcartner of the 77th Primetime Emmys.
Governors Gala guests sipped Decoy Cabernet Sauvignon and Sauvignon Blanc.
Stephen Colbert, Carson Kressley, and Noah Wyle were among the stars photographed with the brand.
Decoy’s “Pour to What’s Possible” campaign framed wine as a connector for Hollywood’s biggest night.
Hollywood didn’t just walk away with trophies at the 77th Primetime Emmy Awards — many stars toasted with Decoy, the new Official Wine Partner of the Emmys, making its Governors Gala debut
Courtesy of Decoy
The L.A. Convention Center was alive with nominees, winners, and tastemakers stopping by Decoy’s custom bar for pours of its bold Cabernet Sauvignon and crisp Sauvignon Blanc. The setup struck a balance between elevated and approachable, reflecting the brand’s easy-to-enjoy ethos
Courtesy of Decoy
Notable names photographed with glasses in hand included Noah Wyle, Stephen Colbert, Skye P. Marshall, Cooper Koch, and Carson Kressley. They were joined by Decoy ambassadors such as The Bachelor alum Cassie Randolph and creator Adam Gallagher, alongside Duckhorn Portfolio executives, celebrating the brand’s new multi-year Emmy partnership.
Courtesy of Decoy
Decoy leaned into its “Pour to What’s Possible” platform, a campaign centered on creativity and connection. The message aligned with the Gala’s celebratory atmosphere, positioning the wine as more than a drink — a connector within the entertainment community..
Courtesy of Decoy
Founded in 1985, Decoy has grown into a leading premium wine brand. Under winemaker Dana Epperson, its portfolio spans classics like Cabernet Sauvignon and Pinot Noir to its lighter Featherweight tier. The Emmys spotlight reinforced Decoy’s place in both the wine world and pop culture, setting the tone for what looks to be a long-running partnership.