FIJI Water Makes a Scene at the Caught Stealing Premiere in New York

Premieres are meant for stars, but on Tuesday night in New York, the brightest spotlight didn’t just belong to Hollywood’s finest. It was FIJI Water—the Official Water of the Caught Stealing U.S. Premiere, that made its mark, turning hydration into a red-carpet essential.

Credit: Rommel Demano / BFA

From the moment guests stepped onto the carpet, the iconic FIJI blue square was impossible to miss. As the exclusive sponsor logo on the main Step-and-Repeat, FIJI stood shoulder to shoulder with the film’s dazzling cast, ensuring every flashbulb moment doubled as a FIJI moment. The brand didn’t stop at visibility, it was in the hands of nearly every attendee, thanks to chic tray-passed service during arrivals. Imagine Bad Bunny, Austin Butler, and Zoë Kravitz pausing for interviews with a cold FIJI bottle in hand—it was less product placement, more status symbol.

Credit: Rommel Demano / BFA

And the guest list was a spectacle in itself. Austin Butler arrived, playing the role of effortlessly cool leading man, while Zoë Kravitz floated in with her signature downtown poise. Bad Bunny, fresh from owning both the music charts and Met Gala carpets, slipped into the theater like the megastar he is. Hugh Jackman and Regina King reminded everyone why they’re Hollywood royalty, while Carol Kane and Darren Aronofsky added a dose of New York’s creative gravitas. Elsewhere, Liev Schreiber, Matt Smith, Keegan-Michael Key, and Vincent D’Onofrio kept things eclectic, with Martha Hunt and Taylor Neisen injecting supermodel shine. Even Tonic the Cat, perhaps the most unexpected “guest,” managed to earn its own whispers across the step-and-repeat.

Credit: Rommel Demano / BFA

It wasn’t just about who was there, but how they were seen. Red carpets can be chaos—paparazzi yelling, stylists adjusting hems, publicists darting back and forth—but FIJI’s presence acted almost like a quiet throughline. Bottles glinted in manicured hands, peeking out from clutches and tuxedo jackets, anchoring the night’s glamor in something surprisingly simple: water. The effect was subtle but undeniable—hydration became a part of the aesthetic.

In a city where exclusivity is currency, FIJI managed to become the one accessory everyone had in common. And that’s no small feat. New York red carpets are often about the divide—the VIP from the press, the A-list from the plus-ones, but on this particular night, everyone from a first-row fashion girl to an Oscar winner was bound by the same crisp, square bottle.

Credit: Rommel Demano / BFA

By the time guests slipped into the theater, the tone was set. Caught Stealing may be the film of the moment, but FIJI Water proved it knows how to steal the scene in its own right. For one night, hydration was not just necessary, it was glamorous.