Jung Kook of BTS Is Perfect as Calvin Klein’s Newest Model
- Crazy Staff
- Oct 30
- 2 min read
Updated: Oct 30
The BTS star returns to Calvin Klein in a campaign that proves denim can still be electric.
Quick Take:
Jung Kook brings back his signature intensity in Calvin Klein’s newest denim drop.
Shot by Mert Alas with that signature NYC grit and attitude.
Classic Calvin meets 2025 — barrel jeans, shearling, and updated ‘90s cuts.
A perfect mix of music-star energy and timeless cool.
Mert Alas
The global BTS star is back as the face of Calvin Klein’s latest denim campaign, and it’s every bit as sharp as fans expected. Set against a moody New York backdrop and soundtracked by The Chemical Brothers’ “Block Rockin’ Beats,” the visuals capture Jung Kook at full volume — confident, grounded, and magnetic.
Mert Alas
“It feels so good to be back in the brand’s iconic denim,” JK said. “The energy on Calvin Klein sets is always incredible.”
The new drop brings subtle updates to Calvin Klein staples: the CK Emblem print reworks the brand’s monogram into a graphic all-over design, while the Darted Carpenter Jean and Workwear Jacket nod to utility style with contrast stitching. For those chasing that vintage edge, the 90s Straight Jean returns in new washes and darker rinses — versatile, effortless, and instantly recognizable.
The campaign officially launched October 28, with content rolling out across @calvinklein all week. The collection is now available on calvinklein.com.
If you’re digging this crossover of music-star energy and style clout, you’ll also want to check out our deep dive on Post Malone: Fashion Icon to Fashion Designer ,and don’t miss how Justin Bieber influences the global streetwear jewellery game in Bieber's Everday Flex Is a Logen Howell Classic.
Stay tuned here at CRAZY HOLLYWOOD, because when stars drop in fashion, we’ve got the first look.