The Toothbrush to the Stars: SURI 2.0 Is Here
- Crazy Staff
- Sep 5
- 2 min read
Updated: Sep 10
Not many toothbrushes spark this much buzz, but SURI has quietly built a reputation for turning an everyday essential into something elevated. Known for its sustainable design and sleek, almost gadget-like aesthetic, SURI has redefined what we expect from oral care. Now, with the launch of the SURI 2.0, the brand takes things a step further — marrying innovation, performance, and design in a way that feels both modern and mindful.
SURI
The upgrades are thoughtful. For starters, the clean is noticeably better thanks to a souped-up sonic motor. There’s also a pressure sensor that gently nudges you if you’re brushing too hard (guilty), and an upgraded wireless charging stand that looks just as good as the rest of your countertop lineup. For those constantly on the go, the reimagined UV-C travel case stands out, sanitizing brush heads without the need for cables, making it as practical as it is sleek.
SURI
What sets SURI apart is its ability to feel like more than just a tool. The aluminum handle, plant-based recyclable heads, and streamlined design make it an object you actually want to leave out on display. At the same time, clinical trials point to results that matter — from healthier gums in just two weeks to significantly more plaque removal compared to manual brushes.
Retailing at $135, the SURI 2.0 is undeniably an investment, but one that bridges self-care and sustainability. It’s the kind of product that turns a twice-daily habit into a small ritual, aligning with a broader shift toward everyday luxuries that combine function, beauty, and environmental responsibility.
$135
Crafted with intention. A sleek, durable aluminum body that's one third the size of standard electric brushes.
SURI 2.0 isn’t just another bathroom gadget upgrade, it’s proof that even the most ordinary routines can feel indulgent when they’re reimagined with care. Whether you’re a design lover, a sustainability devotee, or just someone who wants brushing to feel less like a box to tick and more like a moment of calm, this toothbrush manages to tick all the boxes. The ritual of brushing twice a day suddenly feels a little more elevated, a little more mindful, and honestly, a lot more stylish.